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Since our inception we have been a company with a passion to pursue excellence and this was recognised through a steady stream of awards. As a team, we continue to design our toys in such ways that they do not offer only unlimited entertainment, but also provide educational opportunities for children.


We wish to introduce ourselves as a leading manufacturer and exporter of Hand Painted/ Silk Screened Wooden products, in the category of Educational/ Gift items, Toys, Home decorations, Children's furniture, Handicrafts, etc. In order to expand its client's base and increase its market share, the company is approaching new buyers worldwide.

Selective Designs (Pvt) Limited was incorporated in July 1995, for the manufacture and export of wooden handcrafted products, such as ornaments, decorative and educational items, toys, and a wide range of fabric products such as stuffed toys, soft ornaments, wall hangings and play houses.

Our products are manufactured according to International Safety Standards using treated rubber wood, MDF board, non-toxic paint, imported and local fabric, thereby making these products safe for all ages. All our products conform to EN71 and ASTM Standards.

We are registered with the Export Development Board of Sri Lanka and we are a member of the National Chamber of Exporters (NCE) and Federation of Chamber of Commerce and Industries of Sri Lanka (FCCISL). Our bankers are Hongkong & Shanghai Bank and Seylan Bank Limited.

The Company manufactures and exports to two prestigious companies in the USA, namely Hallmark Cards Inc., and Pier 1 Kids/ Pier 1 Imports. In addition, our company also exports to the following countries: Sweden, UK, Australia, Netherlands, New Zealand, Italy, Dubai and Switzerland.

We are pleased to announce that one of our long standing customers, in Sweden has invested in the company and is now a shareholder with an assurance of consistent order.

The company has a work force of around 60 direct employees and has Executives and Supervisory Staff having over 15 years experience in the trade.

The Company has received the following awards:

Sri Lankan Entrepreneur of the Year (Merit Awards) : 2000, 2001 and 2002
National Chamber of Exporters : Bronze Award 2001
National Chamber of Exporters :Gold Award 2002
National Chamber of Exporters :Gold Award 2003 (Medium Category)

At the beginning of August 1999, the Company moved into its own premises which house the Office and Factory Complex, and are situated approximately 20 kilometers from Colombo.

Code of Conduct

At SELECTIVE DESIGNS, we are committed to:

A standard of excellence in every aspect of our business
Ethical and responsible conduct in all our operations
Respect for the rights of all individuals
Respect for the environment


Child labour We do not use child labour.

The term “child” refers to a person younger than 14 years.

We aim at not employing persons between 14  and 18 years. However, if such a situation occurs, we will comply with all the laws and regulations applicable to such persons.
Involuntary labour We do not use any forced or involuntary labour, whether prison, bonded, indentured or otherwise.
Coercion and Harassment We treat each employee with dignity and respect and will not use corporal punishment, threats of violence or other forms of physical, sexual, psychological or verbal harassment or abuse.
Non-discrimination We do not discriminate in hiring and employment practices, including salary, benefits, advancement, discipline, termination or retirement, on the basis of race, religion, age, nationality, social or ethnic origin, sexual orientation, gender, political opinion or disability.
Association We respect the rights of employees to associate, organize and bargain collectively in a lawful and peaceful manner, without penalty and interference.
Health and safety We provide employees with a safe and healthy workplace in compliance with all applicable laws and regulations, ensuring at a minimum reasonable access to potable water and sanitary facilities, fire safety and adequate lighting and ventilation.

Employees who work in sanding and spray painting will be provided face masks.
Compensation We, at a minimum, comply with all applicable wage and hour laws and regulations, including those relating to minimum wages, overtime, maximum hours, piece rates and other elements of compensation, and provide legally mandated benefits.

We do not require employees to work more than the legal hours of normal work and overtime. We compensate employees for overtime work at the premium rate legally prescribed.
Protection of the environment We comply with all applicable laws and regulations.
Other laws We comply with all applicable laws and regulations, including those relating to the manufacture, pricing, sale and distribution of merchandise.

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